Backyard Composting Surprises 2
When we did our survey research for the Backyard Composting Project in the Township of Langley, BC, we found some surprising and interesting facts. For instance, although 55% of the people surveyed reported that they used a kitchen sink disposal unit, there was no difference in the incidence of composting between those who used them […]
Backyard Composting Surprises
We very recently finished an interesting backyard composting project in the Township of Langley in British Columbia. In the project we: (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2010/11/MG_3181-Edit NULL.jpg) researched composting behaviours, barriers, benefits and incentives through surveys and focus groups; developed a CBSM strategy to breakdown the behaviours; designed a pilot project and tested it;and, compiled and analyzed […]
The Walrus
Community-based Social Marketing is the subject of a story in the October issue of The Walrus (http://www NULL.walrusmagazine NULL.com/articles/2010 NULL.10-frontier-human-nature). The story uses Nova Scotia’s Waste Management Program (http://www NULL.gov NULL.ns NULL.ca/nse/waste/) as a backdrop to an interesting discussion on how behavioural psychology has been successfully incorporated into a wide variety of environmental programs.
Barriers
There is a story that says that the Chevy Nova, a wildly successful automobile in North America, was a complete flop when introduced in spanish speaking countries. The reason? “No va” is spanish for “Doesn’t go.” Quite a barrier to sales. Whether true or not, the story illustrates the importance of identifying barriers to adopting […]
Relax, Compost Happens
I am currently working on a great backyard composting project with the wonderful people at the Township of Langley, BC (http://www NULL.tol NULL.ca). We are using Community-based Social Marketing to promote backyard composting. I have been involved in backyard composting for over 20 years, and I believe it to be a solid waste management solution […]