5 Tips For Designing Effective Behaviour Change Materials

Every Behaviour Change campaign requires materials to support the program. Whether they are web-based, posters, prompts or informative leaflets, when you are developing materials to support behaviour change programs, it is important to resonate with your readers. After all, you

5 Top Tips for Fostering Sustainable Behaviours

Through 2 decades of developing strategies to foster sustainable behaviours, we have learned a few lessons. Here are 5 of them: 1. Don’t make assumptions. That is a hard lesson to learn, but it is an important one, particularly for

3 Issues That Need CBSM

3 Issues That Need CBSM

Last week I had two Community-Based Social Marketing presentations on one day. I began Thursday by sharing the stage at the Scottish Waste and Resources Conference as one of two keynote speakers. And I finished it as a guest lecturer

Rid Your Kitchen of Fruit Flies

In the last 20 years I have used Community-based Social Marketing to help millions of people across Canada and the UK to compost. But at this time of year, I always feel a little guilty when people complain about having

Backyard Composting CBSM report

Backyard Composting CBSM report

I have had several requests for the report Lura Consulting (http://www NULL.lura NULL.ca) wrote for the Community-based Social Marketing (http://cbsm NULL.com) backyard composting project we did with the Township of Langley (http://www NULL.tol NULL.ca). In order to make it more