5 Tips For Designing Effective Behaviour Change Materials
Every Behaviour Change campaign requires materials to support the program. Whether they are web-based, posters, prompts or informative leaflets, when you are developing materials to support behaviour change programs, it is important to resonate with your readers. After all, you only have a limited time with them. Make the most of it. Here are 5 […]
5 Top Tips for Fostering Sustainable Behaviours
Through 2 decades of developing strategies to foster sustainable behaviours, we have learned a few lessons. Here are 5 of them: 1. Don’t make assumptions. That is a hard lesson to learn, but it is an important one, particularly for topic experts. The fact is, that although you may think you know all of the […]
3 Issues That Need CBSM
Last week I had two Community-Based Social Marketing presentations on one day. I began Thursday by sharing the stage at the Scottish Waste and Resources Conference as one of two keynote speakers. And I finished it as a guest lecturer at Caledonian University in Glasgow. I like to include local and topical references in my […]
Rid Your Kitchen of Fruit Flies
In the last 20 years I have used Community-based Social Marketing to help millions of people across Canada and the UK to compost. But at this time of year, I always feel a little guilty when people complain about having fruit flies in their kitchens. I have been showing people how to build these simple […]
Backyard Composting CBSM report
I have had several requests for the report Lura Consulting (http://www NULL.lura NULL.ca) wrote for the Community-based Social Marketing (http://cbsm NULL.com) backyard composting project we did with the Township of Langley (http://www NULL.tol NULL.ca). In order to make it more readily accessible, I am posting it here (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2011/06/LangleyBYC_CBSM_FinalReport NULL.pdf). The report will be […]