New CBSM Implementation Seminar Launched
I am pleased to announce that I have developed a new Community-Based Social Marketing seminar, and will begin teaching it this week. The first session is fully subscribed, and will be held July 28 & 29, 2011 in Newmarket, Ontario. The audience is a group of representatives from different provincial government departments and the Lake […]
CBSM Strategy for Phosphorous Reduction
There was quite a bit of interest in the report that I posted last month on Backyard Composting CBSM in Langley, BC. In order to help facilitate sharing of information, I am going to try to make more of our reports available, with the permission of our clients. We undertook the Rondeau Bay Community-Based Social […]
Backyard Composting CBSM report
I have had several requests for the report Lura Consulting (http://www NULL.lura NULL.ca) wrote for the Community-based Social Marketing (http://cbsm NULL.com) backyard composting project we did with the Township of Langley (http://www NULL.tol NULL.ca). In order to make it more readily accessible, I am posting it here (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2011/06/LangleyBYC_CBSM_FinalReport NULL.pdf). The report will be […]
Composting Surprise – Some Things Do Not Change
When we conducted our backyard composting research in the Township of Langley, we found something that we had found 17 years earlier, but on the other side of the country, in Nova Scotia’s Annapolis Valley. The finding is a very important one for fostering backyard composting among people who do not currently compost. When it […]
The Walrus
Community-based Social Marketing is the subject of a story in the October issue of The Walrus (http://www NULL.walrusmagazine NULL.com/articles/2010 NULL.10-frontier-human-nature). The story uses Nova Scotia’s Waste Management Program (http://www NULL.gov NULL.ns NULL.ca/nse/waste/) as a backdrop to an interesting discussion on how behavioural psychology has been successfully incorporated into a wide variety of environmental programs.