I am an Eco-innovator!
Seriously, I am an eco-innovator. Don’t take my word for it. Ask Chris Benjamin! I am flattered to be in the company of 34 others profiled in author/journalist Chris Benjamin’s new book, Eco-Innovators: Sustainability in Atlantic Canada. The book describes very different initiatives and work that has contributed to making Atlantic Canada a more sustainable […]
CBSM Strategy for Phosphorous Reduction
There was quite a bit of interest in the report that I posted last month on Backyard Composting CBSM in Langley, BC. In order to help facilitate sharing of information, I am going to try to make more of our reports available, with the permission of our clients. We undertook the Rondeau Bay Community-Based Social […]
Backyard Composting Surprises 2
When we did our survey research for the Backyard Composting Project in the Township of Langley, BC, we found some surprising and interesting facts. For instance, although 55% of the people surveyed reported that they used a kitchen sink disposal unit, there was no difference in the incidence of composting between those who used them […]
Backyard Composting Surprises
We very recently finished an interesting backyard composting project in the Township of Langley in British Columbia. In the project we: (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2010/11/MG_3181-Edit NULL.jpg) researched composting behaviours, barriers, benefits and incentives through surveys and focus groups; developed a CBSM strategy to breakdown the behaviours; designed a pilot project and tested it;and, compiled and analyzed […]
Barriers
There is a story that says that the Chevy Nova, a wildly successful automobile in North America, was a complete flop when introduced in spanish speaking countries. The reason? “No va” is spanish for “Doesn’t go.” Quite a barrier to sales. Whether true or not, the story illustrates the importance of identifying barriers to adopting […]