Doug McKenzie-Mohr Advanced CBSM Workshop in Halifax This Month
Doug McKenzie-Mohr is conducting one of his Advanced Workshops in Halifax at the end of this month. You can get details here (https://register NULL.cbsm NULL.com/workshops/workshop-detail-purchase/Halifax_Advanced_2_12). You will also see that, on the day before, he will be conducting one of his introductory workshops as well. I highly recommend Doug’s workshops. As the guy who created […]
New CBSM book available
Doug McKenzie-Mohr’s new book is now available at Amazon (http://www NULL.amazon NULL.ca/Social-Marketing-Protect-Environment-Works/dp/1412991293/ref=sr_1_1?ie=UTF8&qid=1303181436&sr=8-1). I don’t have my copy yet, but I did have a chance to review 4 chapters before it was published, and on that basis I heartily recommend it. (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2011/04/DMM_book_what_works1 NULL.jpg) The well-organized text explores different Community-based Social Marketing Campaigns in a […]
World Non-Profit and Social Marketing Conference
I have been contacted by the organizers of the 2nd World Non-Profit and Social Marketing Conference (http://www NULL.wsmconference NULL.com), to be held in Dublin on the 11th and 12th of April 2011. It looks like an interesting conference, so I thought I would pass the information on. “The event is designed to bring together the […]
At Doug McKenzie-Mohr Workshop
I am attending Doug’s workshop at the Fairbanks Centre in Dartmouth. The first day was tremendous and tomorrow promises to be the same. I heartily recommend attending Doug’s workshop if you have not already done so, or if you have not attended one in a while. There is a lot of new information.
In The Beginning
This is the beginning of a blog dedicated to helping people to employ Community-based Social Marketing to foster sustainable behaviour in others.