Backyard Composting Surprises 2
When we did our survey research for the Backyard Composting Project in the Township of Langley, BC, we found some surprising and interesting facts. For instance, although 55% of the people surveyed reported that they used a kitchen sink disposal unit, there was no difference in the incidence of composting between those who used them […]
The Walrus
Community-based Social Marketing is the subject of a story in the October issue of The Walrus (http://www NULL.walrusmagazine NULL.com/articles/2010 NULL.10-frontier-human-nature). The story uses Nova Scotia’s Waste Management Program (http://www NULL.gov NULL.ns NULL.ca/nse/waste/) as a backdrop to an interesting discussion on how behavioural psychology has been successfully incorporated into a wide variety of environmental programs.
Relax, Compost Happens
I am currently working on a great backyard composting project with the wonderful people at the Township of Langley, BC (http://www NULL.tol NULL.ca). We are using Community-based Social Marketing to promote backyard composting. I have been involved in backyard composting for over 20 years, and I believe it to be a solid waste management solution […]
Getting from verbal to written to public commitments
A while back I promised to tell you how to ramp up the power of commitments in a very simple manner. Here we go! First, remember that verbal commitments are fine, but written commitments are stronger, and public commitments are much more powerful yet. So, imagine yourself speaking to someone in their yard, promoting a […]