5 Top Tips for Fostering Sustainable Behaviours
Through 2 decades of developing strategies to foster sustainable behaviours, we have learned a few lessons. Here are 5 of them: 1. Don’t make assumptions. That is a hard lesson to learn, but it is an important one, particularly for topic experts. The fact is, that although you may think you know all of the […]
The Answer My Friend, is Blowing in the Wind
I am currently vacationing in Scotland, a special place I fell in love with over 10 years ago when I first came over to deliver Community-Based Social Marketing webinars in partnership with Caledonian University. Since then I have visited often and forged strong friendships, but I have always been visiting on business. This is the […]
Webinar – Backyard Composting Case Study
On March 21 I will be conducting a webinar on a Community-based Social Marketing approach to backyard composting. I will be discussing the pilot project conducted in the Township of Langley (http://www NULL.beyondattitude NULL.com/2011/06/26/backyard-composting-cbsm-report/), British Columbia, Canada. The project was a full-blown CBSM undertaking, and I will be discussing the challenges, findings and best practices […]
Introduction to CBSM webinar
I am conducting a CBSM webinar on December 8th, 2011. You can find out more and register here. (http://events NULL.r20 NULL.constantcontact NULL.com/register/event?llr=p6fsecgab&oeidk=a07e5av91997e177c55) All you need for the webinar is access to a computer with sound, and a microphone if you want to speak. You can also call into a conference call number if you prefer. […]
Reducing Non-Source-Point Phosphorous
Over at cbsm.com (http://www NULL.cbsm NULL.com/forums/index NULL.lasso?p=10137#mostrecent) there has been a request for information on Community-Based Social Marketing research for non-source-point phosphorous reduction. In particular, there is interest in reducing fertilizer use and creating vegetative buffers. I have received several emails from people who would like the reports I mentioned in a comment. Lura Consulting […]