Why CBSM – in 3 minutes!
I am in the airport in Halifax waiting to fly to Scotland to talk Community-Based Social Marketing for 5 days. While I have been sitting here waiting for my delayed flight, I created a Prezi to help answer the question: “Why CBSM?” Check it out (http://prezi NULL.com/y7t-jrzlromv/cbsm-20-beyond-theory-to-implementation/) (hover over “More” and choose fullscreen) and please, […]
I am an Eco-innovator!
Seriously, I am an eco-innovator. Don’t take my word for it. Ask Chris Benjamin! I am flattered to be in the company of 34 others profiled in author/journalist Chris Benjamin’s new book, Eco-Innovators: Sustainability in Atlantic Canada. The book describes very different initiatives and work that has contributed to making Atlantic Canada a more sustainable […]
Scotland in the Fall
I am very excited to be one of two international keynote speakers at the 2011 Scottish Waste and Resources Conference (http://www NULL.scotwaste NULL.org/Scotwaste/Scotwaste_Conference/sw_event2011 NULL.aspx) in Glasgow this coming October. For me it is a return visit to this prestigious event, one that I am looking forward to immensely. Scotland has been a leader in waste […]
New CBSM Implementation Seminar Launched
I am pleased to announce that I have developed a new Community-Based Social Marketing seminar, and will begin teaching it this week. The first session is fully subscribed, and will be held July 28 & 29, 2011 in Newmarket, Ontario. The audience is a group of representatives from different provincial government departments and the Lake […]
CBSM Strategy for Phosphorous Reduction
There was quite a bit of interest in the report that I posted last month on Backyard Composting CBSM in Langley, BC. In order to help facilitate sharing of information, I am going to try to make more of our reports available, with the permission of our clients. We undertook the Rondeau Bay Community-Based Social […]