5 Tips For Designing Effective Behaviour Change Materials

Every Behaviour Change campaign requires materials to support the program. Whether they are web-based, posters, prompts or informative leaflets, when you are developing materials to support behaviour change programs, it is important to resonate with your readers. After all, you

Behaviour Change and Backyard Composting

In 2010, Lura Consulting (http://www NULL.lura NULL.ca) worked with the Township of Langley (http://www NULL.tol NULL.ca) to increase backyard composting. Funded by FCM (http://www NULL.fcm NULL.ca/), the project sought to use Community-Based Social Marketing to build upon the success of

Make a Commitment to Eat Healthy and Locally Through a CSA

In early 2011 I made a commitment about which I could not be happier. I blogged about it at the time (http://www NULL.beyondattitude NULL.com/2011/04/23/another-kind-of-commitment/), and even considered it to be a new type of commitment, one not typically part of

Shutting out Invaders in BC

Shutting out Invaders in BC

I am having a great time meeting a large group of people from all across the province who have gathered in Vancouver for the 2012 Invasive Species Council of British Columbia (ISCBC) (http://bcinvasives NULL.ca/) Conference. It was exciting to be

3 Issues That Need CBSM

3 Issues That Need CBSM

Last week I had two Community-Based Social Marketing presentations on one day. I began Thursday by sharing the stage at the Scottish Waste and Resources Conference as one of two keynote speakers. And I finished it as a guest lecturer