I am an Eco-innovator!
Seriously, I am an eco-innovator. Don’t take my word for it. Ask Chris Benjamin! I am flattered to be in the company of 34 others profiled in author/journalist Chris Benjamin’s new book, Eco-Innovators: Sustainability in Atlantic Canada. The book describes very different initiatives and work that has contributed to making Atlantic Canada a more sustainable […]
New CBSM Implementation Seminar Launched
I am pleased to announce that I have developed a new Community-Based Social Marketing seminar, and will begin teaching it this week. The first session is fully subscribed, and will be held July 28 & 29, 2011 in Newmarket, Ontario. The audience is a group of representatives from different provincial government departments and the Lake […]
CBSM Strategy for Phosphorous Reduction
There was quite a bit of interest in the report that I posted last month on Backyard Composting CBSM in Langley, BC. In order to help facilitate sharing of information, I am going to try to make more of our reports available, with the permission of our clients. We undertook the Rondeau Bay Community-Based Social […]
Backyard Composting CBSM report
I have had several requests for the report Lura Consulting (http://www NULL.lura NULL.ca) wrote for the Community-based Social Marketing (http://cbsm NULL.com) backyard composting project we did with the Township of Langley (http://www NULL.tol NULL.ca). In order to make it more readily accessible, I am posting it here (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2011/06/LangleyBYC_CBSM_FinalReport NULL.pdf). The report will be […]
Another Kind of Commitment
Community-based Social Marketing strategies rely heavily on securing commitment. The idea is to get someone to make a verbal, written or public commitment to undertake a preferred behaviour. Behavioural science tells us, and our own experience proves it, that someone who makes a commitment to adopt a behaviour is much more likely to do so […]