5 Tips For Designing Effective Behaviour Change Materials

Every Behaviour Change campaign requires materials to support the program. Whether they are web-based, posters, prompts or informative leaflets, when you are developing materials to support behaviour change programs, it is important to resonate with your readers. After all, you only have a limited time with them. Make the most of it. Here are 5 […]

Behaviour Change and Backyard Composting

In 2010, Lura Consulting (http://www NULL.lura NULL.ca) worked with the Township of Langley (http://www NULL.tol NULL.ca) to increase backyard composting. Funded by FCM (http://www NULL.fcm NULL.ca/), the project sought to use Community-Based Social Marketing to build upon the success of the Township’s existing Backyard Composting efforts (http://www NULL.tol NULL.ca/Current-News-Initiatives/Initiatives/Home-Composting). Last year, I delivered a webinar […]

Make a Commitment to Eat Healthy and Locally Through a CSA

In early 2011 I made a commitment about which I could not be happier. I blogged about it at the time (http://www NULL.beyondattitude NULL.com/2011/04/23/another-kind-of-commitment/), and even considered it to be a new type of commitment, one not typically part of Community-Based Social Marketing. Unlike the vocal, written and public commitments we usually seek, this one […]

Shutting out Invaders in BC

I am having a great time meeting a large group of people from all across the province who have gathered in Vancouver for the 2012 Invasive Species Council of British Columbia (ISCBC) (http://bcinvasives NULL.ca/) Conference. It was exciting to be one of two keynote speakers yesterday. I spoke on how Community-based Social Marketing can be […]

Introduction to CBSM webinar

Training seminar image

I am conducting a CBSM webinar on December 8th, 2011. You can find out more and register here. (http://events NULL.r20 NULL.constantcontact NULL.com/register/event?llr=p6fsecgab&oeidk=a07e5av91997e177c55) All you need for the webinar is access to a computer with sound, and a microphone if you want to speak. You can also call into a conference call number if you prefer. […]