Backyard Composting CBSM report
I have had several requests for the report Lura Consulting (http://www NULL.lura NULL.ca) wrote for the Community-based Social Marketing (http://cbsm NULL.com) backyard composting project we did with the Township of Langley (http://www NULL.tol NULL.ca). In order to make it more readily accessible, I am posting it here (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2011/06/LangleyBYC_CBSM_FinalReport NULL.pdf). The report will be […]
Don’t Attitude and Awareness Matter?
In my last post I wrote that mass-media campaigns are unnecessary for blood donation if the purpose is to convince us that giving blood is a good idea. Why spend money on something we already know? Instead, it should be spent on getting us into the blood clinics and rolling up our sleeves, because that […]
Behaviour Versus Attitude and Awareness
Canadians think giving blood is a good idea, and they know all of the benefits of doing so. Then why do less than 5% of Canadians donate blood?