Make a Commitment to Eat Healthy and Locally Through a CSA
In early 2011 I made a commitment about which I could not be happier. I blogged about it at the time (http://www NULL.beyondattitude NULL.com/2011/04/23/another-kind-of-commitment/), and even considered it to be a new type of commitment, one not typically part of Community-Based Social Marketing. Unlike the vocal, written and public commitments we usually seek, this one […]
Reducing Non-Source-Point Phosphorous
Over at cbsm.com (http://www NULL.cbsm NULL.com/forums/index NULL.lasso?p=10137#mostrecent) there has been a request for information on Community-Based Social Marketing research for non-source-point phosphorous reduction. In particular, there is interest in reducing fertilizer use and creating vegetative buffers. I have received several emails from people who would like the reports I mentioned in a comment. Lura Consulting […]
Another Kind of Commitment
Community-based Social Marketing strategies rely heavily on securing commitment. The idea is to get someone to make a verbal, written or public commitment to undertake a preferred behaviour. Behavioural science tells us, and our own experience proves it, that someone who makes a commitment to adopt a behaviour is much more likely to do so […]