How I Lost 30 lbs by Fostering My Own Behaviour Change – Part 3

This post is about how I broke down the barriers to adopting new behaviours to dieting and exercise. These are probably the most important weight loss tips in this series of blog posts. But if you are just landing on this post now and have not read the previous posts in the series, I strongly suggest you […]

Old Dogs Only Learn New Tricks When They Forget The Old Ones

When the doorbell rings at our house, our pet dog gets very excited, as Yorkies tend to do. I am trying to teach wee Haggis to sit obediently by the door. But to be successful, I need to get him to stop running out and jumping up on our visitors. When we design approaches to […]

North Bay CBSM Workshop – Presentation Available

We are expecting 50 people at the Community-based Social Marketing workshop in North Bay tomorrow (November 25, 2013). I am excited to be working with my colleagues at Lura Consulting (http://www NULL.lura NULL.ca) and the North Bay-Mattawa Conservation Authority (http://www NULL.nbmca NULL.on NULL.ca/site/home NULL.asp?id=204) to promote CBSM in the North Bay and Mattawa area. If […]

5 Tips For Designing Effective Behaviour Change Materials

Every Behaviour Change campaign requires materials to support the program. Whether they are web-based, posters, prompts or informative leaflets, when you are developing materials to support behaviour change programs, it is important to resonate with your readers. After all, you only have a limited time with them. Make the most of it. Here are 5 […]