A Convenient Truth

A Convenient Truth

Nothing influences behaviour like convenience. When we conduct Community-Based Social Marketing research on habits, people often tell us that what they are doing is easy or convenient. And they often say the reason they aren’t doing what we would like

Add Wheels to Reduce Barrier Friction

Add Wheels to Reduce Barrier Friction

Barriers to performing tasks are like friction. They are powerful forces working against someone performing the task, and must be overcome. The friction from significant barriers often cannot be overcome by signage, incentives and other methods of encouragement.

Behaviour Change Friday Email Blast – Nov 3 2017 – Technology in Behaviour Change

5 Bits of Behaviour Change Goodness Delivered to Your Inbox Every Friday Hi, folks, Technology can play an important role in changing behaviour. That is the good news. It also can foster problem behaviours. Ugh! Something I noticed We have

1 Behaviour Change Myth To Stop Believing

I can’t tell you how many times, while conducting a seminar on behaviour change, I have heard someone say “teach the kids, and they will go home and teach the parents.” Others present often support the statement with lots of

How I Lost 30 lbs by Fostering My Own Behaviour Change – Part 3

This post is about how I broke down the barriers to adopting new behaviours to dieting and exercise. These are probably the most important weight loss tips in this series of blog posts. But if you are just landing on this post