5 Things You Do That Prove The Power Of Peer Pressure

We probably don’t realize how much our behaviour is affected by peer pressure. But it is important to understand this, because peer pressure is a powerful tool we can use to help change the behaviour of others. 5 Things You

What’s Worse? Getting Flattened By a Cement Truck or a $700 Fine?

What’s Worse? Getting Flattened By a Cement Truck or a $700 Fine?

The Nova Scotia Government is increasing its jaywalking fine to $697.50 (http://www NULL.huffingtonpost NULL.ca/2015/12/07/proposed-big-boost-to-jaywalking-fine-in-nova-scotia-heavily-criticized_n_8741682 NULL.html). When the recently introduced law amendment gets passed, crossing the street in the wrong manner will attract a bigger fine than driving impaired, which is

Hey Doc, Did You Wash Your Hands?

Hey Doc, Did You Wash Your Hands?

Incredibly, doctors, nurses and other medical professionals are not washing their hands enough at work. Several studies across Canada have found that medical professionals are not meeting the requirements of hand-washing protocols at our hospitals, clinics, offices and personal-care homes.

North Bay CBSM Workshop – Presentation Available

We are expecting 50 people at the Community-based Social Marketing workshop in North Bay tomorrow (November 25, 2013). I am excited to be working with my colleagues at Lura Consulting (http://www NULL.lura NULL.ca) and the North Bay-Mattawa Conservation Authority (http://www

Behaviour Change and Backyard Composting

In 2010, Lura Consulting (http://www NULL.lura NULL.ca) worked with the Township of Langley (http://www NULL.tol NULL.ca) to increase backyard composting. Funded by FCM (http://www NULL.fcm NULL.ca/), the project sought to use Community-Based Social Marketing to build upon the success of