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Beyond Attitude Consulting

Planning

Why We Need to Focus On Behaviour

Thinking is easy, acting is difficult, and to put one’s thoughts into action is the most difficult thing in the world. – Johann Wolfgang von Goethe

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Ken Donnelly February 28, 2010May 2, 2010 Commentary, Planning Read more

Don’t Attitude and Awareness Matter?

In my last post I wrote that mass-media campaigns are unnecessary for blood donation if the purpose is to convince us that giving blood is a good idea. Why spend money on something we already know? Instead, it should be

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Ken Donnelly February 23, 2010May 2, 2010 Commentary, Planning Read more
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