Another Kind of Commitment

Another Kind of Commitment

Community-based Social Marketing strategies rely heavily on securing commitment. The idea is to get someone to make a verbal, written or public commitment to undertake a preferred behaviour. Behavioural science tells us, and our own experience proves it, that someone

Getting from verbal to written to public commitments

A while back I promised to tell you how to ramp up the power of commitments in a very simple manner. Here we go! First, remember that verbal commitments are fine, but written commitments are stronger, and public commitments are

Sticky commitments

I often think of commitments as being sticky. It is hard to shake them off. When someone makes a commitment to do something, there is always this nagging feeling that they should do it, and they have a difficult time

Securing commitment – it’s so easy!

Perhaps the most powerful personal tool for fostering a new behaviour in a person is securing a commitment from them. People want to be seen to act consistently with what they say – walk the talk. People who do not

Billion Acts of Green

I found an app for the iPhone today that makes interesting use of CBSM principles. It allows the user to make commitments to environmental behaviours through pledges. You can choose a pledge that is pre-loaded or enter one of your