A Convenient Truth

A Convenient Truth

Nothing influences behaviour like convenience. When we conduct Community-Based Social Marketing research on habits, people often tell us that what they are doing is easy or convenient. And they often say the reason they aren’t doing what we would like

Triggers are Barriers to Change

Triggers are Barriers to Change

I have often heard people who are trying to quit smoking say something like “I really miss a cigarette when I am having my morning coffee.” Perhaps you know an occasional smoker who says “I only smoke when I am

SMART Goals Are Better Goals

SMART Goals Are Better Goals

When we set goals, we should make sure they are SMART. Specific, measurable, achievable, realistic and timely. SMART goals are easier to achieve.