Backyard Composting CBSM report

Backyard Composting CBSM report

I have had several requests for the report Lura Consulting (http://www NULL.lura wrote for the Community-based Social Marketing (http://cbsm backyard composting project we did with the Township of Langley (http://www NULL.tol In order to make it more

Backyard Composting Surprises 2

When we did our survey research for the Backyard Composting Project in the Township of Langley, BC, we found some surprising and interesting facts. For instance, although 55% of the people surveyed reported that they used a kitchen sink disposal

Backyard Composting Surprises

We very recently finished an interesting backyard composting project in the Township of Langley in British Columbia. In the project we: (http://www NULL.beyondattitude NULL.jpg) researched composting behaviours, barriers, benefits and incentives through surveys and focus groups; developed a CBSM


There is a story that says that the Chevy Nova, a wildly successful automobile in North America, was a complete flop when introduced in spanish speaking countries. The reason? “No va” is spanish for “Doesn’t go.” Quite a barrier to

Relax, Compost Happens

I am currently working on a great backyard composting project with the wonderful people at the Township of Langley, BC (http://www NULL.tol We are using Community-based Social Marketing to promote backyard composting. I have been involved in backyard composting