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Category: Barriers

The Problem with Barriers

Barriers work against getting people to change behaviours. Think of them as forces working against someone performing preferred behaviours.

These impediments can take many forms. They can be physical, like poor placement of recycling containers. They can be a lack of required information, like how to know if a plant is invasive or not. Or they can be simply that a person always forgets and needs a reminder (like not putting the top back on the toothpaste tube).

There are many more types of barriers.

Important

There are 2 important things you must do with respect to barriers when designing behaviour change campaigns:

1. Identify them
2. Remove them

Once you identify and remove them, the behaviour will become much easier and convenient to perform.

How I Lost 25 Pounds by Fostering My Own Behaviour Change – Part 1

Many websites and book store shelves are full of weight loss tips. But few if any provide weight loss tips that are rooted in the science of behavioural change. I have explored this topic and want to share my own success in the hope that it will help others. For 25 years I have developed […]

Old Dogs Only Learn New Tricks When They Forget The Old Ones

When the doorbell rings at our house, our pet dog gets very excited, as Yorkies tend to do. I am trying to teach wee Haggis to sit obediently by the door. But to be successful, I need to get him to stop running out and jumping up on our visitors. When we design approaches to […]

Introduction to CBSM webinar

Training seminar image

I am conducting a CBSM webinar on December 8th, 2011. You can find out more and register here. (http://events NULL.r20 NULL.constantcontact NULL.com/register/event?llr=p6fsecgab&oeidk=a07e5av91997e177c55) All you need for the webinar is access to a computer with sound, and a microphone if you want to speak. You can also call into a conference call number if you prefer. […]

Rid Your Kitchen of Fruit Flies

In the last 20 years I have used Community-based Social Marketing to help millions of people across Canada and the UK to compost. But at this time of year, I always feel a little guilty when people complain about having fruit flies in their kitchens. I have been showing people how to build these simple […]

CBSM Strategy for Phosphorous Reduction

There was quite a bit of interest in the report that I posted last month on Backyard Composting CBSM in Langley, BC. In order to help facilitate sharing of information, I am going to try to make more of our reports available, with the permission of our clients. We undertook the Rondeau Bay Community-Based Social […]

Beyond Attitude Consulting acknowledges we operate in Mi’kma’ki – the unceded territory and ancestral homeland of the Mi’kmaq First Nation. Our relationship is based on a series of Peace and Friendship treaties between the Mi’kmaq First Nation and the Crown, dating from 1725 to 1779. In 1999 the Supreme Court of Canada, in R v Marshall, upheld the 1752 treaty “which promised Indigenous Peoples the right to hunt and fish their lands and establish trade.” 

We also acknowledge that we work and play in many unceded territories and ancestral homelands of Indigenous Peoples across North America, and respect the rights and traditions of the many First Nations, Inuit and Métis Peoples therein.

We are all Treaty People.

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