A Convenient Truth

A Convenient Truth

Nothing influences behaviour like convenience. When we conduct Community-Based Social Marketing research on habits, people often tell us that what they are doing is easy or convenient. And they often say the reason they aren’t doing what we would like

Triggers are Barriers to Change

Triggers are Barriers to Change

I have often heard people who are trying to quit smoking say something like “I really miss a cigarette when I am having my morning coffee.” Perhaps you know an occasional smoker who says “I only smoke when I am

Add Wheels to Reduce Barrier Friction

Add Wheels to Reduce Barrier Friction

Barriers to performing tasks are like friction. They are powerful forces working against someone performing the task, and must be overcome. The friction from significant barriers often cannot be overcome by signage, incentives and other methods of encouragement.

How I Lost 30 lbs by Fostering My Own Behaviour Change – Part 3

This post is about how I broke down the barriers to adopting new behaviours to dieting and exercise. These are probably the most important weight loss tips in this series of blog posts. But if you are just landing on this post

How I Lost 25 lbs by Fostering My Own Behaviour Change – Part 2

How I Lost 25 lbs by Fostering My Own Behaviour Change – Part 2

This is part 2 of this blog post series. You can read part 1 (http://www NULL.beyondattitude NULL.com/2017/05/10/how-i-lost-25-pounds-by-fostering-my-own-behaviour-change-part-1/). The series covers weight loss tips based on changing your own behaviour.