Due to the impacts of time zone jumping, I am up way too early in Nanaimo, British Columbia. I am reviewing the presentation I will give later today to over 400 attendees of a safety conference, and anticipating a spectacular sunrise in the panoramic view from my corner hotel room.

I have long believed that Community-Based Social Marketing can have a big impact on occupational health and safety, and I am excited to be working with the British Columbia Forest Safety Council to improve safe behaviours and reduce injury and lost time.