GlobeScan – Increased Fears About Environment, but Little Change in Consumer Behavior, According to New National Geographic/GlobeScan Study

(http://www NULL.globescan NULL.com/news-and-analysis/press-releases/press-releases-2014/99-press-releases-2014/328-increased-fears-about-environment-but-little-change-in-consumer-behavior-national-geographic-globescan-study NULL.html# NULL.VCVyBP4u5Ok NULL.twitter)

Findings from the 2014 National Geographic / GlobeScan Greendex: Consumer Choice and the Environment – A Worldwide Tracking Survey (Environmental concern has increased but behaviour is lagging according to New National Geographic/@GlobeScan Study …

Source: www.globescan.com (http://www NULL.globescan NULL.com/news-and-analysis/press-releases/press-releases-2014/99-press-releases-2014/328-increased-fears-about-environment-but-little-change-in-consumer-behavior-national-geographic-globescan-study NULL.html# NULL.VCVyBP4u5Ok NULL.twitter)

This is not news to those of us that have been involved in behaviour change for some time. However, this research does show that the disconnect between awareness and behaviour adoption is a world-wide phenomenon.