(http://nymag NULL.com/scienceofus/2014/07/awareness-is-overrated NULL.html) It feels really good to raise awareness — it just doesn’t accomplish all that much. (Awareness Is Overrated but easy. Behaviour change requires work and investment. Source: nymag.com (http://nymag NULL.com/scienceofus/2014/07/awareness-is-overrated NULL.html) Well said in simple language, this article points out the gap between awareness and behaviour, and provides some good examples. After reading, […]