Behavioural change key in preventing farming tragedies – Cork News

(http://thecorknews NULL.ie/articles/behavioural-change-key-preventing-farming-tragedies-15860)

Behavioural change key in preventing farming tragedies
Cork News
Behavioural psychology is to be used in farm health and safety programmes, with the number of deaths on Cork farms so far this year at four, the highest in the country.

Source: thecorknews.ie (http://thecorknews NULL.ie/articles/behavioural-change-key-preventing-farming-tragedies-15860)

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I am currently working with the British Columbia Forest Safety Council to deliver a CBSM program to reduce accidents in the forestry sector. I have felt for a long time that there is an opportunity to save lives and lost time by applying behavioural psychology to the promotion of safe practices. I am excited to see that there is a program being employed on farms in Cork, and I will be following this project with great interest.

If you read this article, you will see the classic conundrum: farmers have the correct attitude and knowledge about safety, but the behaviours don’t necessarily follow. A perfect opportunity to apply CBSM principles to improve safety.