Simple But Effective CBSM Campaigns

To foster sustainable behaviour, we sometimes use the simplest, but very effective, tools. For instance prompts, like the sign that tells the last person to leave a room to turn out the lights, or this sign telling visitors near Peggy’s

Why We Need to Focus On Behaviour

Thinking is easy, acting is difficult, and to put one’s thoughts into action is the most difficult thing in the world. – Johann Wolfgang von Goethe

Don’t Attitude and Awareness Matter?

In my last post I wrote that mass-media campaigns are unnecessary for blood donation if the purpose is to convince us that giving blood is a good idea. Why spend money on something we already know? Instead, it should be

Behaviour Versus Attitude and Awareness

Canadians think giving blood is a good idea, and they know all of the benefits of doing so. Then why do less than 5% of Canadians donate blood?

In The Beginning

This is the beginning of a blog dedicated to helping people to employ Community-based Social Marketing to foster sustainable behaviour in others.