Nothing influences behaviour like convenience. When we conduct Community-Based Social Marketing research on habits, people often tell us that what they are doing is easy or convenient. And they often say the reason they aren’t doing what we would like
We engage people to give them a voice in the future of their communities. We have been doing so for 25 years, across Canada, and in many areas of interest.
We are the foremost practitioners of Community-Based Social Marketing in Canada, and have helped our clients foster sustainable behaviours across the country and abroad since 1993.
Working with non-profits, governments, and non-governmental organizations, we offer strategic planning and project management services in a range of disciplines.
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What Our Clients Say
"Over the past several years we have worked with Ken to incorporate Community-Based Social Marketing to stop the spread of invasive species. The results we have seen have convinced us to integrate CBSM into all our outreach programs and we are really pleased to see the success in bringing about change."
"Projects are better when Ken is involved."
Beyond Attitude Consulting is proud to operate sustainably and to promote sustainability to others. We consider environmental impacts of all of our decision-making and activities; conduct ourselves in an environmentally responsible manner at work and outside the workplace; promote similar...Read more
From The Blog
I have often heard people who are trying to quit smoking say something like “I really miss a cigarette when I am having my morning coffee.” Perhaps you know an occasional smoker who says “I only smoke when I am
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