Social Media Training

Using Social Media as an Effective Communication Tool

Social media is becoming an increasingly important communication tool. It not only allows you to deliver your message, but also to engage the public in a dialogue. Social media vehicles create an opportunity to have conversations with a broad spectrum of stakeholders, with much more reach than with traditional communications techniques. As well, it is much less expensive than tradition communications campaigns

Lura Consulting develops social media communication strategies as part of our many diversified projects. We also provide training on social media use in organizations. Our team can teach you how to incorporate the latest social media tools, including Facebook, Twitter, YouTube, Google Video, Flickr, Blogs and many more.

Some Examples of What You’ll Learn

How to use social media in your organization.
What different social media tools offer you.
Who is using social media and how you can successfully target a desired demographic.
How to use the vast networks in social media to your advantage.
How to engage people in a two-way conversation.
Tools for monitoring the effectiveness of your campaigns.

Course Outline

What social media sites are out there
The user demographics for key social media sites
Developing an engaging online presence
Best practices
Evaluating effectiveness

The Instructor

Ken Donnelly has worked in community engagement since 1992. Ken specializes in designing and developing planning processes that include all affected stakeholders. As a facilitator, Ken has a proven record of bringing large groups with differing interests to consensual and shared decisions. As social media has developed, Ken has kept abreast of the innovations and successfully integrated them into modern communications strategies.

Interested?

If you would like to schedule a seminar for your group or would like more information on the course, please email Ken Donnelly ( ken null@null beyondattitude NULL.com).