Training

Our Seminars

We offer custom training seminars and webinars to interested groups in CBSM Theory, Effective CBSM Program Development and Social Media Use. Each of the training sessions offers an in-depth look at understanding how to foster behaviour changes and how to use these effective communication tools effectively. For more information, please click on the following links:

• CBSM Theory Seminar and Webinar (http://wp NULL.me/PP0aq-7z)
• CBSM 2.0 – Beyond Theory to Application (http://wp NULL.me/PP0aq-5D)
• Social Media (http://wp NULL.me/PP0aq-87)

Our Passion

Ken Donnelly has been teaching Community-based Social Marketing (CBSM) training sessions for over a decade, but has been designing CBSM campaigns for much longer. He has worked closely with the founder of CBSM, Dr. Doug MacKenzie-Mohr. As an experienced CBSM practitioner, Ken has led many successful projects and helped develop Lura Consulting’s reputation as a leader in CBSM. He believes strongly in the ability of behavioural changes to grow into social norms and that the simple actions of many people results in a significant beneficial impact.

Our Experience

Lura Consulting has almost 20 years of experience in CBSM and social marketing project design and implementation. Lura brings unique behaviour-based social marketing expertise and communications skills to any field, including energy conservation, waste management, health, transportation, urban planning, and water conservation.

Lura has been fostering healthy attitudes and behaviours through social marketing for many years. While traditional promotional campaigns are limited to providing information to audiences to create awareness, CBSM campaigns focus directly on encouraging behaviours through directly breaking down barriers, incorporating tools such as:

• Seeking progressive commitments to engage in more sustainable behaviours;
• Normative appeals (leading by example);
• Prompts and reminders;
• Vivid communications;
• Social diffusion; and
• Recognition.