3 Issues That Need CBSM

October 9, 2011

Last week I had two Community-Based Social Marketing presentations on one day. I began Thursday by sharing the stage at the Scottish Waste and Resources Conference as one of two keynote speakers. And I finished it as a guest lecturer at Caledonian University in Glasgow. I like to include local and topical references in my [...]

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Why CBSM – in 3 minutes!

October 1, 2011

I am in the airport in Halifax waiting to fly to Scotland to talk Community-Based Social Marketing for 5 days. While I have been sitting here waiting for my delayed flight, I created a Prezi to help answer the question: “Why CBSM?” Check it out (http://prezi NULL.com/y7t-jrzlromv/cbsm-20-beyond-theory-to-implementation/) (hover over “More” and choose fullscreen) and please, [...]

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Guest blogger: Chris Benjamin

September 29, 2011

Great news. Chris Benjamin (http://www NULL.chrisbenjaminwriting NULL.com/chris-benjamin-writing-blog/tag/halifax), an accomplished author/journalist and sustainability advocate, will be guest-blogging next week in this very space. As I posted earlier this week, Chris has a new book coming out on October 11th, called Eco-Innovators: Sustainability in Atlantic Canada (http://www NULL.chrisbenjaminwriting NULL.com/chris-benjamin-writing-blog/eco-innovators-sustainability-in-atlantic-canada-the-book-launch-). Although he is very busy with preparations for [...]

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I am an Eco-innovator!

September 26, 2011

Seriously, I am an eco-innovator. Don’t take my word for it. Ask Chris Benjamin! I am flattered to be in the company of 34 others profiled in author/journalist Chris Benjamin’s new book, Eco-Innovators: Sustainability in Atlantic Canada. The book describes very different initiatives and work that has contributed to making Atlantic Canada a more sustainable [...]

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An Invitation to CBSM on Google+

September 7, 2011

If you are already on Google+, you will likely agree with me that it could be a very good forum for sharing CBSM information. If not, take my word for it! As an example, the photography community has really taken Google+ and run with it, and I think we can as well. I am establishing [...]

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