About Beyond Attitude

Community-based Social Marketing (CBSM) is very effective in fostering sustainable behaviours. I work with some tremendous people at Lura Consulting (http://www NULL.lura NULL.ca), and together with some great clients we have developed and implemented CBSM campaigns on many subjects and in many places in the world.

I believe that the power in CBSM is that it can make many people do simple but effective things to save our environment, to protect their health, and to benefit our economy. The sum of the benefits of these actions is extraordinary. I can point to millions of tonnes of solid waste that has been diverted from landfill and tremendous reductions in greenhouse gases as a direct result of CBSM campaigns. These are 2 examples of many.

I developed this blog so I can share my insights, tips and opinions on CBSM, in the hopes that it will help others in fostering sustainable behaviour.