CBSM Strategy for Phosphorous Reduction

There was quite a bit of interest in the report that I posted last month on Backyard Composting CBSM in Langley, BC. In order to help facilitate sharing of information, I am going to try to make more of our reports available, with the permission of our clients.

We undertook the Rondeau Bay Community-Based Social Marketing Project for the Ontario Ministry of Natural Resources (http://www NULL.mnr NULL.gov NULL.on NULL.ca/en/) in 2010. The report includes the research results and the development of a Community-based Social Marketing strategy to reduce phosphorous loading into Lake Erie in the beautiful Rondeau Bay area. The target audience for this project was lakeshore residents in the community.

Thanks to the Ontario Ministry of Natural Resources for sharing this report. If you have any questions, please contact me.

Tagged as: behavior, behaviour, CBSM, Commitment, Community-based Social Marketing, phosphorous, research, social norm, water